From Best-Kept Secret To Global Mission

Keynote and fireside conversation · 3:45 – 4:15pm · Learn stage

Great technology does not commercialise itself. It needs strategy, visibility, credibility and structure to scale.

In this session, Jacqui Daley and Tony Landers share the SiNAB journey — taking a complex Australian defence innovation (originally developed for Joint Terminal Attack Controller training) from early concept through the Defence Innovation Hub, brand and market evolution, and into a broader global mission systems capability. Expect a candid look at the realities of selling into the Australian defence market, the decision to pursue international opportunities, the rapid expansion of Phoenix into Phoenix Mission Systems (including growing Counter-UAS interest), key partnerships such as OMNIPOL, and the first commercial sales.

Tied to the official launch of BRAG, this is an honest, commercially grounded story about what it takes to turn strong Hunter-developed capability into a credible, visible and increasingly global business.

Speakers: Tony Landers, CEO, SiNAB · Jacqui Daley, Founder, The Measured Marketer, and author of BRAG